We are talking about a market that grows thanks to the taste of the audiences , only for this year they were expected to represent revenues of more than a billion dollars , according to a study by the Interactive Advertising Bureau (IAB) and PwC , and that was before the coronavirus effect . Powerful content. Without a doubt, Spotify is one of the phone number list platforms that is putting the most interest in podcasts, just yesterday the signing of an exclusivity agreement with Kim Kardashian West was announced, which has dramatically boosted the value of its shares, according to specialists cited by CNBC. Another example is his deal with one of the world's biggest podcasters, Joe Rogan , according to estimates from Celebrity Net Worth and Forbes .
Well, all this comes to mind because a new agreement was announced on Thursday with a potential similar to these two, but with its own style that will surely connect with an important sector of the public. It turns out that the platform of Swedish origin signed an alliance with DC Comics , owned by WarnerMedia. This will allow the production of narrative from the phone number list comic house and programs about characters its main characters such as Superman, Wonder Woman, Batman, The Joker, and Harley Quinn, just to mention some of the most popular. In this way, it is a great move for Spotify, because according to available reports, the agreement allows it to produce, market, distribute and sell advertisements for podcasts created around DC Comics.
The alliance will also come in handy for WarnerMedia as it is undoubtedly a far-reaching window of exposure, let us remember that the platform has more than 163 million users and that, according to its latest financial report, they have identified that people are changing the way they listen to content , in fact they highlighted the engagement generated by podcasts. The phone number list format that gains prominence. Spotify is certainly not the only one growing in this market. Neither will DC, since its main rival, whose content generated more than $30 million in revenue in 2019, Marvel also has an exclusive podcast line, in this case with SiriusXM, owner of Pandora, the difference could be the type of audience they seek to reach and the scope of each service.