Editor's introduction: Which APPs do you refer to when booking travel tickets? From the perspective of project industry overview, business model analysis, user bulk sms service portraits, user functions, etc., this article has made an analysis report on and competing products. Interested children's shoes can read it together. 1. Project Overview 1. Project Analysis Description With the increasing improvement of people's living standards, people's pursuit of quality of life has changed from the material level to the spiritual level, and tourism has become an important part of people's daily life. Based bulk sms service on the convenience of online booking, the domestic online travel market has been booming in recent years, with fierce competition among major products in the industry.
I selected the two star products of the domestic online travel industry, Travel and Travel, for competitive analysis. By analyzing the functional characteristics bulk sms service of the two products, I found out their advantages and disadvantages, and identified the main needs of the online travel industry in the future. Explore a more precise development direction for online travel products. 2. Product testing environment 2. Industry Overview 1. Industry development status Figure 2.1 Statistics of China's total domestic travel revenue from 2015 to 2020 In recent years, the tourism industry has gradually become one of the pillar industries of my country's economy. According to the National Bureau of bulk sms service Statistics, the added value of the national tourism and related industries in 2019 was 4,498.9 billion yuan, accounting for 4.56% of the gross domestic product (GDP).
The total number of domestic tourists in China increased from 3.99 billion in 2015 to 6.006 billion in 2019. Correspondingly, the total revenue of the tourism industry bulk sms service increased from 3,419,505 million in 2015 to 5,725,092 million in 2019. Affected by the new crown epidemic, the total revenue of China's domestic tourism industry in 2020 was 2,228.6 billion yuan, a year-on-year decrease of 61.07%; the number of passengers was only 2.88 billion. Figure 2.2 2015-2020 China's per capita disposable income VS tourism consumption As can be seen from the figure, from the ratio of per capita direct disposable bulk sms service input to per capita tourism consumption, it can be seen that from 2015 to 2019, it has maintained a certain proportion and steadily increased, but due to the impact of the epidemic