According to statistics from iResearch, in 2016, my country's digital reading users exceeded 300 million, with an annual growth of 12.3%. The scale of China's digital reading market has reached 12 billion yuan.
At present, 20 provinces (autonomous regions and municipalities) across the country have issued specific policies to promote the development of Buy email list digital reading. The State Administration of Press, Publication, Radio, Film and Television has approved the establishment of 20 key publishing laboratories, and will also promote the construction of a national digital reading platform for all. 34 national public welfare digital promotion platforms for digital dissemination of high-quality reading content.
1.2 Industry Trends
According to the "2016 China Digital Reading White Paper", the quality of digital reading content has also improved qualitatively, and the revenue structure has been diversified. Compared with 2015, the proportion of copyright and advertising revenue to total revenue increased from 3.4% and 3.1% to 6.5% and 4.8% respectively. Among them, full copyright development has become an important link in the digital reading industry chain. In 2016, nearly 60% of hit dramas were adapted from digital reading platform works.
While digital reading helps improve the quality of reading and expand coverage, it also begins to radiate and integrate wider digital content industries such as film and television, games, and animation.
From this, it can be seen that the overall layout from high-quality IP to pan-entertainment has begun to emerge, and the user level, technical level, industry environment, and national support have all laid a solid foundation. Therefore, the Internet giants dominated by Tencent have begun to deploy pan-entertainment. And its main interface is the reading platform.