In this episode of Delivering, host Jason Rodriguez explains how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email investigations in 2020. Episode Transcript Welcome to Delivering, a podcast about design, strategy, copywriting, development, and the email marketing industry. I'm your host, Jason Rodriguez. Delivery is brought to you by Litmus, the only platform professionals trust to help you email with confidence, every time. Over 600,000 marketers use Litmus tools to create, test and analyze better email campaigns faster. Visit litmus.com to start your 7-day free trial of Litmus and start sending better emails today. Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag .
The other week, someone on Twitter—sorry, can't remember who—linked to a Google article that shed some light on how Gmail detects and categorizes spam. In fact, the title of the article is Prevent blocking or spamming Gmail users . Catchy, right? The article was previously called the Bulk Sender Guidelines and is in a Help section on Bulk Emailing. Since most email marketers consider what they do as "marketing" and not "bulk mailing", it's no surprise that I'm not E-Commerce Photo Editing Service familiar with this article or its previous version. I'd bet most email marketers don't know that. Which is a shame, because it's an interesting read. With that in mind, I thought it would be a good idea to skim through the article to get an overview of how Gmail classifies messages as spam. It sounds good ? Cool, let's go.
The first thing email users should note is that Gmail makes it very clear from the start that even if you follow all of the recommendations in the guide, there's no guarantee that your messages will get delivered to a subscriber's inbox. It's also worth noting that Gmail distinguishes between the different levels of action it will take on suspicious messages. It's not just about marking a message as spam. While Google may do this, in which case the message will go to a subscriber's spam folder, Gmail may slow message delivery over time or block delivery of your message altogether. This probably sounds scary to most subscribers, which is all the more reason to follow Gmail's guidelines. dvice is golden: