And it's not enough for you to have a social media presence. You should use it as a full-fledged marketing channel. If you haven't done so already, start planning your 2020 social media strategy today. Quality over quantity: Balance of keyword usage Published: 2020-12-19 SEO has changed over the years. Initially, search engines crawl links between sites, and even before
Google, linking from one site ghost mannequin effect service to another was virtually the only way to get anywhere. Eventually, keywords appeared, allowing search engines to attach common keyword phrases to links found on the Internet. But as humans learned the game of systems, bots came to fight keyword abuse. Examples of keyword abuse sauce Over the years, SEO has been modified to combat "spam" behavior or black hat
SEO to continue to display results that are relevant to the quality expected of a searcher. Today, the evolution of search engine algorithms has long surpassed this primitive ranking system of keyword stuffing. In short, publishers need to think about quality rather than quantity when it comes to content.