On August 12, 2019, Zhihu completed the F round of financing led by Kuaishou, followed by Baidu, and the original investors continued to invest. This round of financing was US$434 million. After this round of financing, Zhihu was valued at US$3.5 billion . What content operation strategy has Zhihu adopted to build its content empire and make it so popular? This article briefly discusses this. Table of contents 1. Product Overview 1.1 Market Analysis 1.2 Product Introduction 1.2.1 Product logo 1.2.2 Product slogan 1.2.3 Current version of the product 1.2.4 Main Development Nodes of Products 1.3 Product positioning 1.4 Product Status 2. User Analysis 2.1 User portrait 2.2 User needs 3.
Analysis of content operation strategy 3.1 Product Architecture 3.2 Introduction to product modules 3.2.1 Introduction to "Home" Module 3.2.2 Introduction to "Members" Module 3.2.3 Introduction to "+" Release Module 3.2.4 Introduction to the "Messages" module 3.2.5 Introduction to "My" Module 3.2.6 Introduction to Search Module 3.3 Production and phone number list dissemination of content 3.3.1 Content positioning 3.3.2 Content Production 3.3.3 Content flow 3.4 Solutions to key issues 3.4.1 How to filter good content 184.108.40.206 How to filter good content——from the aspect of product design 220.127.116.11 How to filter good content - from technical means 18.104.22.168 How to screen good content - content specification
and guidance 22.214.171.124 How to filter good content - operator identification, recommendation and integration 126.96.36.199 How to select good content - construction of user growth rights system 188.8.131.52 How to Screen Good Content - User Participation in Community Construction 3.4.2 How to achieve commercialization 184.108.40.206 How to achieve commercialization - membership fee 220.127.116.11 How to commercialize - advertising and knowledge marketing 3.5 New Media Operation 3.6 Brand Operation 4. Summary, Recommendations and Outlook 4.1 Summary 4.2 Recommendations 4.3 Outlook 1. Product Overview 1.1 Market Analysis At present, with the rapid development of the Internet, it has caused a huge explosion of information. Its advantages are that the information that everyone can access has greatly increased, but there are also disadvantages, mainly reflected in the flood of information, overload