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Robiul Islam
Jun 27, 2022
In General Discussions
Analyzing competitor backlinks… an oldie but a goodie! Acquiring your competitors' links is nothing new, but it's still an effective strategy for finding relevant linking opportunities because Banner Design it makes sense that any site linking to a competitor will also link to you. However, you should not blindly pursue these opportunities. Chances are your competitors have low quality links in their backlink profile – you should check competitor link opportunities just like you would any other link prospect. Advertising Continue reading below There are a variety of tools that will help you analyze competitor backlinks. Here are some of my favorites: Majestic SEMrush Banner Design Ahrefs Moz You can also combine this tactic with number four on our list (guest blogging) by following a competitor's guest blogging campaign. To do this, you can use search operators such as: inurl:author “Competitor Author Name ” - Find author pages for competitor author intitle: ”“Competitor author name” -site:facebook -site:twitter - Find pages with competitor author name in the title. inurl: “Competing Author Name” -site:facebook -site:twitter - Look for pages whose URL contains the name of the competitor's author. “Competitor Author Name” “Competitor Author Role/Title” “Competitor Company” Site: competitor – Find biographies of competing authors online. It's possible to unearth a competitor's guest Banner Design blogging campaign while examining their backlink profiles if you keep an eye out for the types of pages I describe above. Advertising Continue reading below There is so much to learn from competitive backlink analysis, so I want to once again refer you to some additional resources on the subject: How to Spy on Your Competitors to Capture Similar Links by Kristopher Jones 7 Actionable Ways to Pillage Your Competitors' Backlinks by Joshua Hardwick How to Win in Search with SEMrush: Webinar [Video + Transcript] by (me) 7. Building broken links Another “old school” tactic that can still be Banner Design successfully employed today is broken link building. Basically, broken link building is finding broken links on websites and suggesting one of your own pages as a replacement link. There are two important things to Banner Design remember when performing broken link building: Your page should reasonably replace the broken link, both in terms of relevance and quality score. Is this a page that the publisher or webmaster updates regularly (i.e. would they take the time to update the broken link)?
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Robiul Islam

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