Balakrishna in his speech gave the statement that \"I have made more than 200 films in Telugu, and this is the record for any actor in the history of Telugu Cinema.\" on 7 August 2013, he revealed he would direct his 100th movie on 21 December 2016. On 14 September 2015, a public function which was organized by Krishnadevaraya University, was held in Hyderabad to felicitate him for his 100th film.
In 2015, Balakrishna was felicitated by Telugu Desam Party leaders for 200 films by the time he finishes in 2017. Nara Rohit also felicitated Balakrishna on 2 January 2016. On 3 June 2016, Babu Naidu felicitated Balakrishna for making of 100 movies. Andhra Pradesh Chief Minister N. Kiran Kumar Reddy felicitated Balakrishna for making 100 movies during his term.
The movie released on 14 January 2016 in more than 1000 screens worldwide marked extensively with promotions. The premiere was held at Ramoji Film City in Hyderabad. The album of this film was launched by Sthram Kalapratish, Srivari Yogendra Krish, Sri Sheshadri Ashwamedha Dashakri at a special ceremony held in Hyderabad on 14 January 2016. Post 12 January 2016 launch function of this movie will be held at Mahatma Gandhi Road, Hyderabad.
On 13 February 2016 at Sri Chaitanya Bharati University, Chennai, a public function which was organized by Krishnadevaraya University to felicitate Balakrishna for making this film on Ramoji Film City premises was held. On 17 May 2016, a grand event named ‘Tiruvi Sailaja Umvaaka' will be held at Vizag to felicitate Balakrishna for making 100 films. On 17 October 2016 Chandra Babu Naidu felicitated Balakrishna for making at least 100 movies at Amaravathi. 7211a4ac4a