advertising is based more on rational aspects, emotional advertising, on the contrary, appeals to our emotions to get a reaction. It can be very Clipping Path effective in influencing purchase decisions, since we know that these have a strong unconscious component. 2) Pull advertising This advertising strategy is typical of well-known and well-positioned brands in the market. Instead of going after customers, what she tries to do is stay in the mind of the consumer and make people go to her. Identification with the brand and long-term loyalty are sought. 3) Push advertising This advertising strategy is more suitable for
new products or services , since what it seeks is to make itself known among consumers to position itself and generate sales. The push strategy can use different channels, from traditional media to social ads. In many cases, it goes hand in hand with pricing strategies , for example, offering cheaper launch prices to generate an initial critical mass of consumers. It is also common for push advertising to go hand in hand with content marketing, so that the new brand can establish its authority from the beginning and position itself as an expert in its sector. 10 examples of advertising strategies 1) Email Marketing Email marketing is
an advertising strategy that does not lose effectiveness over the years, but rather continues to reinvent itself over and over again. According to some studies, the return on investment of this channel is close to 40 dollars for every dollar invested. In addition to its spectacular ROI , another great advantage of email marketing is that it can be adapted to all kinds of situations, brands and campaigns, from the first steps of lead generation to long-term loyalty. It is not surprising that it is one of the preferred advertising strategies of brands. 2) SEM Paid advertising on search engines like Google (SEM) consists of placing ads targeted to certain keywords.