Can you review this email for me? I'm sending you a quick test! » "Hey, could you review the email I sent you the other day?" Thank you!" "Wait, where are Tom's comments?" » If you've used any of these phrases in the last month, you've probably got the email review blues. Symptoms include scattered comments, contradictory comments, hours of bouncing between comments and editing, and increased headaches. Unfortunately, this is a trend that our community is experiencing more and more. Over the past few years, our State of Email Workflows report has revealed a declining percentage of marketers who believe their email review process is fair. For some, the email approval process is too cumbersome. On average, marketers spend 4.2 hours collecting reviews and approvals for a single email,
which is usually longer than it took to code it. Others may struggle with an overly lax email review workflow, resulting in errors falling through the cracks. Does it really have to be like this? Let's explore. What Can Ruin Email Reviews and Approvals In theory, you Image Masking Service should be able to welcome the email review process with open arms. Anyone who has ever pointed out to a team member an obvious flaw that you completely ignored understands how nice it is to have a fresh perspective on your work. So what is the cause of this terrible revision epidemic? There are three main culprits.
Problem #1: Scattered comments Imagine you want to make yourself a sandwich for lunch, but the bread is in the bathroom, the vegetables are in the garage, and the cheese is in your closet. Walking around gathering ingredients and ending up in the kitchen would be time consuming and boring. It might sound like a ridiculous scenario, but it's what email marketers have to deal with when they need to get feedback from different stakeholders. We asked our community how they receive feedback via email, and many marketers reported that they use multiple channels to collect feedback on a single email . The most common way to receive feedback was by email.