Customer Matching: If you are allowed to contact customers on their mobile number, the Customer Matching tool allows you to easily forward those conversations to Messenger and reach them with alerts (no SMS charges). Although the process requires final customer acceptance by clicking an “Accept” button during the first Facebook Messenger communication. Messenger customer matching bots But for me, the most important element of discovery are the five results returned by the persistent search bar now placed at the top of Messenger. We all know about SEO and ASO. But are you on top of your CAD (Chat App Optimization)? This is how you can appear as the number one result not only for your brand name, but also for relevant search terms.
Advertising Continue reading fax list below As with SEO, the exact operation of the algorithm is not known. However, the results seem to be influenced by similar factors. User engagement with brand (observed correlation): There is strong evidence of a relationship between user liking a page, sharing a story, and other such social engagements on Facebook with higher ranking in Messenger. If I just liked the Chatbot News Facebook page, it is more likely to show up for the search query “news” in Messenger. User profile (correlation noted): My hometown is Sydney but I have lived in Germany for many years and have little contact with brands back home. However, for the “news” query, ABC News is right up there in the top five. Device Information (likely correlation): While a direct correlation has yet to be proven, I suspect a pattern between device location and results.
The language of the devices, unsurprisingly, also seems to have an influence. Keywords in brand profile (seen correlation): when user engagement and user profile are equal, when you type “news”, you are likely to see brands with this phrase in their name username, their Facebook page name and other profile information. For all of the discovery tools above, if you haven't developed a bot, the result will be a standard Messenger conversation. So be sure to to interacting on Messenger. But remember, Facebook isn't the only one who can direct people to your bot. We also see the emergence of directories, Botlist being the most popular having taken over the torch from the “App Store for Bots”, followed closely by BotPages. And don't forget our old friends at Google.