We integrated our logo at the right time and in the right place, without disrupting the development of the story. We've also used our distinctive color palette here and there, subtly hinting at our company. Finally, we finished the video with our logo, giving viewers a final but non-intrusive reminder of our brand's strong product descriptions. There is a common misconception that product descriptions should describe the product. Their main job is actually to persuade customers to buy, which is more likely to happen when they focus on benefits and not features. Why are good product descriptions important? Here is solid proof. Emarketer researched the importance of e-commerce product page elements for people shopping online. Video is so good at conveying emotion that it tends to stick in viewers' minds. Even better, they are likely to associate this positive to phone number list emotion and value with the brand in question, even if it is barely mentioned in the video way to research customers is to use a buyer persona: a representation of your ideal customer. It contains information such as demographics, interests, needs, and goals. The buyer persona here isn't just any snack-hunting person. This description is suitable for people who are looking for healthy and healthier products. You see, your video can say a lot about your company values, but if it doesn't align with your other brand messages, it will lack cohesion and could fail. What you need is a tightly-knit content strategy where all videos, posts, copies, etc., share the same them all this information in the description. Nobody really wants a fridge, they just want their milk to stay fresh. The refrigerator is only a means to an end. Look what I did there? Focusing on the benefits rather than the product itself is a better way to sell. It's simple: Benefits show customers how the product can make them healthier, happier, more productive, and more.